#9 The $22 Billion Fintech Giant You’ve Never Heard Of: Inside Jio Finance using Perplexity AI

Dhananjay Pawar
18 min readDec 1, 2024

So recently perplexity introduced this new feature called Pages, so I decided to make my first page starting to analyze Jio Finance.

To start with a brief —

Jio Financial Services Ltd (JFSL), a demerged entity from Reliance Industries, is emerging as a significant player in India’s financial services sector. As reported by Business Today, the company aims to leverage its vast consumer base from retail and telecom businesses to disrupt the industry, offering services ranging from lending and asset management to insurance and stock broking.

From Loans to Insurance: The 7 Hidden Revenue Engines Powering Jio Finance’s Growth

Source: Jio Financial Services’ net profit doubles sequentially in Sept quarter | Company News — Business Standard

Jio Financial Services (JFS) derives its revenue from several key streams within the financial services sector:

1. Lending: JFS offers personal loans to salaried and self-employed individuals through the MyJio app. The company also provides consumer durable loans across 300 stores in India, generating interest income from these lending activities.

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Dhananjay Pawar
Dhananjay Pawar

Written by Dhananjay Pawar

Finance Graduate curious about how businesses function, I share my short and easy to understand explaination of everything in Finance and more.

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